What You Don't Know About The Solo Career Of Jennie From Blackpink

With the release of their EP Kill This Love in April 2019, BLACKPINK was on the cusp of global takeover. A partnership between YG Entertainment and Universal Music Group's Interscope Records was the key to unlocking Western markets, and a top line spot at one of America's biggest and most influential music festivals was the perfect point of entry. When BLACKPINK ultimately appeared at Coachella in Indio, California in April 2019, it was alongside onstage tastemakers like Ariana Grande and Childish Gambino, and as The Telegraph reported, the numerous celebrities who filled out the crowd.

"It wasn't always easy to tell who in the audience was a hardcore fan and who was in the process of discovery, given that the enthusiasm levels often matched," wrote Variety in its review of BLACKPINK's debut American performance.

While BLACKPINK wowed the crowd with nearly an hour of their biggest hits, becoming the first K-Pop girl group to play the desert music festival in the process, it was telling that Jennie also had a chance to shine alone when, midway through the set, she took the stage with her dancers for a performance of "SOLO." While the Blinks in the crowd certainly knew the song, it was all part of the plan to make BLACKPINK and Jennie as well known in the States as they already were on their home soil.

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